America Online

AOL was a small online service start-up struggling to grow.

  • We collaborated with the AOL direct marketing team

  • Created/led partnership with a large national magazine

  • Led largest consumer marketing program in AOL’s early history

  • Distributed 3 million floppy disks with Popular Science

  • AOL expanded the program, surpassed all their competitors and became the largest online service in the world.

“AOL was struggling. We collaborated closely with Barry and created the largest and most successful program in our history. Popular Science was the first consumer magazine in the world to distribute the AOL disk. This changed our strategy, enabling us to achieve exponential growth.”

- An Executive, at American Online’s direct marketing agency

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