Bose Corporation
Bose was launching their first Wave Radio, a radio alarm clock priced at 10x the industry average.
Working closely with Bose’s GM, we created a unique, very successful geo-targeted direct marketing program. This partnership drove their national events program, ran for several years and out-performed all other marketing initiatives.
“Barry creates outside-the-box opportunities and a steady flow of new ideas. He helped us launch a new product – Bose would not have reached its first year objective without the program Barry created.”
- Steve Kingsbury, Former General Manager Bose Corporation
