Charity Links in Obits
We created CLIO (Charity Links in Obits), the program that generates millions every year for leading charities and hundreds of media companies, and makes it simple for donors to contribute online. CLIO:
Has generated $100s millions since 2007
Runs every day and is renewed annually
Uses no ad inventory
Costs almost zero to operate and deliver
Win-Win-Win-Win for charities, donors, Legacy and thousands of newspaper sites
Before: The name of the charity was not clickable, there was no link
After: The charity name automatically became a clickable link that took the donor directly to the charity’s online donation page
The CLIO program enabled the charity’s online donation page to be so effective because the first name and last name of the deceased were pre-populated, making it fast, easy and convenient for the donor to make the donation.
“Barry has a deep understanding of non profits. His ability to help us utilize digital media and technology more efficiently and effectively is outstanding. “
- Robert Beatty, Director of Marketing
“The model that Barry introduced to us now accounts for 10% of online memorial donations. He is well organized, keenly devoted to his craft and worked to ensure our results were maximized.
I highly recommend him ”
Corey Shelton, Director Online Giving & Innovation
“…passion, keen intellect, strong commitment to achieving outstanding results… an extremely talented professional… a pleasure working with him over the past year.”
Melissa W. Zager,
Director Internet Marketing
“The customized web linking program that Barry created has been a complete success. Our online donation volume has increased by 35%. Barry tirelessly works to help us exceed our goals. He’s a real pleasure to work with.”
Chad Iseman,
Project Manager
“Barry demonstrated professionalism, innovation and top-level customer service. The CLIO program continues to help us generate funds to fight cardiovascular disease and stroke.”
Tim Braun, Director Development Operations